swapping deadlines for tan lines

It’s the third summer of Covid and the pandemic is still casting it’s long shadow on Canada’s super short patio season. More people working from home meant less people enjoying team lunches and aprés work drinks. So Jack’s decided to make the most of the hybrid work model by encouraging people to trade WFH for WFP - “Work” From Patio.

Introducing the world’s first ‘work’ from patio pod—a soundproof, Wi-Fi-enabled booth outfitted with 'dupe the boss' accessories, perfect for sneaking a Zoom call between pints. 🍺

We launched UGC-style spots on social, targeting Gen Z Jack's fans.

OOH placements near downtown residential buildings targeted Gen Z remote workers.

We toured the pod to Jack’s locations, letting fans on social suggest the next stop.