Using real prices to spotlight an unreal situation
If you live in Canada’s north, sticker shock is a way of life. Groceries can cost 10x the national average, pushing many to the brink of starvation. Feeding My Family, a grassroots organization dedicated to improving food security, wanted to shine a spotlight on the issue and encourage Canadians to speak up and demand change. With our help, they created End The Price Hike —a campaign that used real northern prices to put a powerful new twist on an old convention - deal of the week ads.
We took the idea to social with fake ‘deal of the week’ ads using real food price photos from Northern Canada
And created shareable GIFs that people could use to help spread the word.
The campaign directed people to our website to learn more, tweet at officials, contact MPs, and donate to Northern food banks
Radio