Capitalizing on a fast food giant’s cluck up
In 2018, KFC in the UK ran out of chicken. While the internet was busy losing its mind, Cluck N’ Cleaver saw an opportunity to grab some publicity at KFC’s expense. With our help, they launched #ChickenRelief—a free fried chicken program for every Brit affected by the KFC crisis. The only catch? They had to pay for delivery... which just so happened to be the cost of a return flight.
Throughout the week-long UK chicken crisis, we stayed active on social, promoting our initiative with a launch video and tongue-in-beak headlines.
